CMX (CVS Media Exchange®) is a data-led, technology-driven retail media network that enables partners to reach CVS Pharmacy® customers and loyal ExtraCare® customers through a variety of digital platforms, including social channels, programmatic display and on CVS.com®.

CMX is the retail media network of CVS Pharmacy®.

CMX can help you drive your brand’s growth by leveraging our loyalty data, strong targeting and measurement capabilities.

It’s a retailer's advertising platform that enables brands to reach specific audiences by using the retailer's first-party shopper data to promote their products on the retailer's owned channels (website, mobile apps and physical stores) and offsite (social platforms and web).

Retail media enables brands to directly connect with their target audiences while they shop, increasing the likelihood of conversion. It offers valuable insights into customer behavior, allowing for more effective and data-driven advertising strategies.

Retail media networks operate by leveraging the shopper data collected by retailers to offer brands targeted advertising. They allow brands to display ads, promotions and sponsored content that reach their desired audiences throughout their entire shopping journey, driving sales and increasing brand visibility.

Retail media networks offer benefits such as highly targeted advertising, increased brand exposure at the point of purchase and valuable insights into consumer behavior. They enable brands to reach shoppers with relevant content, drive conversions and optimize marketing efforts based on real-time data.

CMX allows advertisers to target ads across channels informed by front-store ExtraCare® purchase history data combined with digital engagements on CVS properties.

You can partner with CMX to advertise through CVS Pharmacy by contacting one of our team members through our contact form