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Let's grow your business together

We work hand-in-hand with you to connect your brand with our ExtraCare® members throughout their daily lives with hyper-relevant, personalized communications that break through and achieve your business objectives.  

Let us introduce you to 74M+ loyal customers 

Our deep knowledge of our ExtraCare members’ shopping behaviors means that CMX™ is more than a media partner; we help brands build trust, develop highly-relevant targeting and drive growth.

Meet our ExtraCare members

  • 152 Million+

    monthly visits to CVS® stores

  • 139 Million+

    monthly visits to® and the CVS Pharmacy® app

Meet them on their path to purchase

At CMX, we curate tailored campaigns for brands, making sure their message reaches health and wellness seekers at the most relevant moments in their shopping journey.* 

*As permitted by law

Reach shoppers on and across the web 

Explore Display

Give your brand decision-time discoverability

Explore Sponsored Product & Search

Meet engaged audiences on YouTube and Connected TV 

Explore Video

Promote your brand across Facebook, Instagram and Pinterest  

Explore Social

Engage customers at the moment of purchase

Explore In-Store

Drive screen-free engagement 

Explore Audio

Powerful solutions. Proven results.

From launching a new product to growing market share, CMX case studies reveal how our partnerships turn potential into profit.

Explore all case studies

Amplify your growth with CMX

Frequently asked questions 

CMX (CVS Media Exchange®) is a data-led, technology-driven retail media network that enables partners to reach CVS Pharmacy® customers and loyal ExtraCare® customers through a variety of digital platforms, including social channels, programmatic display and on®. 

CMX is the retail media network of CVS Pharmacy®. 

CMX can help you drive your brand’s growth by leveraging our loyalty data, strong targeting and measurement capabilities.  

It’s a retailer's advertising platform that enables brands to reach specific audiences by using the retailer's first-party shopper data to promote their products on the retailer's owned channels (website, mobile apps and physical stores) and offsite (social platforms and web). 

Retail media enables brands to directly connect with their target audiences while they shop, increasing the likelihood of conversion. It offers valuable insights into customer behavior, allowing for more effective and data-driven advertising strategies.  

Retail media networks operate by leveraging the shopper data collected by retailers to offer brands targeted advertising. They allow brands to display ads, promotions and sponsored content that reach their desired audiences throughout their entire shopping journey, driving sales and increasing brand visibility. 

Retail media networks offer benefits such as highly targeted advertising, increased brand exposure at the point of purchase and valuable insights into consumer behavior. They enable brands to reach shoppers with relevant content, drive conversions and optimize marketing efforts based on real-time data. 

CMX allows advertisers to target ads across channels informed by front-store ExtraCare® purchase history data combined with digital engagements on CVS properties. 

You can partner with CMX to advertise through CVS Pharmacy by contacting one of our team members through our contact form