At the heart of consumer health and wellness.
At CVS Media Exchange® (CMX™), we empower brands to forge meaningful connections with CVS Pharmacy customers. As the retail media network for the #1 most trusted retail pharmacy, we’re building brand relationships every day and reaching millions of consumers along their health and wellness journey.
Customers come to CVS Pharmacy® for everyday items that make their lives healthier, happier, and more productive. By partnering with CMX, brands can reach loyal, valuable shoppers along their path to purchase—in one of our 9,000 stores, at CVS.com®, across the web and on the CVS Pharmacy app.
Working with CMX
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We unlock the power of partnership
Our collaboration begins with jointly setting goals and objectives to enable successful, measurable results.
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We identify potential
We help you discover the best-suited audiences and their preferred ways of engaging with your brand.
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We decode the data
With the longest-standing loyalty program in the health and wellness space, we enable your brand to leverage our exclusive ExtraCare® data of over 74M+ members for strong targeting.
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We adapt in real time
Continuous optimization keeps your campaign focused, relevant and profitable.
CMX News
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New CVS Self-Serve Retail Media Offering Aims to Help Brands ‘Move at the Speed of Commerce’
June 18, 2024
CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk.
Source : Retail TouchPoints
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Inside CVS's Retail Media Ad Deal With The Trade Desk
June 17, 2024
CMX’s expansive loyalty program of over 74 million members can be used on The Trade Desk platform to reach and inform programmatic campaigns based on CVS’ first-party data.
Source : AdAge
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Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal
May 07, 2024
Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.
Source: Beyond The Shelf
CMX Careers
Bring your heart to CVS Media Exchange®. We’re dedicated to driving measurable results for our partners and we’re growing fast. Be a part of CVS Health’s commitment to making wellness more personal, convenient and affordable for all.
“The work we’re doing is redefining how brands deliver their messages to their desired audiences — and redefining my career.”
Marketing Strategy
“I love the challenge of digging into my clients’ goals and objectives, and then watching their brands thrive.”
Industry Manager
“In the heart of this high-speed startup-like environment, I have the backing of a Fortune 5 company, creating the perfect blend of innovation and stability.”
Product Strategy
“I’m not just analyzing data, I’m shaping the future of analytics, revolutionizing the way brands understand and engage their audience.”
Business Intelligence
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We collaborate with you to unlock the full potential of our one-of-a-kind health and wellness dataset, empowering you to achieve your strategic objectives.
