At the heart of consumer health and wellness
At CVS Media Exchange® (CMX™), we empower brands to forge meaningful connections with CVS Pharmacy® customers. As the retail media network for the #1 most trusted retail pharmacy, we’re building brand relationships every day and reaching millions of consumers along their health and wellness journey.
Customers come to CVS Pharmacy for everyday items that make their lives healthier, happier and more productive. By partnering with CMX™, brands can reach loyal, valuable shoppers along their path to purchase — in one of our 9,000 stores, at CVS.com®, across the web and on the CVS Pharmacy app.
Working with CMX
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We unlock the power of partnership
Our collaboration begins with jointly setting goals and objectives to enable successful, measurable results.
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We identify potential
We help you discover the best-suited audiences and their preferred ways of engaging with your brand.
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We decode the data
With the longest-standing loyalty program in the health and wellness space, we enable your brand to leverage our exclusive ExtraCare® data of over 74M+ members for strong targeting.
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We adapt in real time
Continuous optimization keeps your campaign focused, relevant and profitable.
CMX News
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Sep 11, 2024
CVS Media Exchange’s Parbinder Dhariwal on the next phase of the retail media revolution
The next phase of this so-called revolution, according to Dhariwal, will be about utilizing emerging technology like generative artificial intelligence to enhance retail media’s capabilities. But through it all, he stresses that retail -media networks must put the consumer first.
Source : The Current
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Sep 3, 2024
Unpacking CVS Media Exchange's unique retail media approach
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vice president and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS® takes to the rapidly evolving retail media landscape.
Source : Adweek
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Aug 15, 2024
Meet 16 Execs building Ad businesses from brands like Chase and Home Depot
The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses and loyalty programs.
Source: Adweek
CMX Careers
Bring your heart to CVS Media Exchange®. We’re dedicated to driving measurable results for our partners and we’re growing fast. Be a part of CVS Health’s commitment to making wellness more personal, convenient and affordable for all.
“I love having a real impact on a brand's business, like recommending new ad channels to test in their media plans that not only have a positive impact on sales but also deliver valuable insights.”
—Account Manager
“I enjoy analyzing our deep ExtraCare loyalty card data to create custom audiences most likely to respond to a brand’s campaign."
—Audience & Analytics Manager
“Being able to shape retail media measurement standards allows me to make a giant impact in our industry. I am proud that CMX is leading the way!”
—Business Intelligence Manager
“I’m empowered to drive innovation, like building the next generation of media platforms and testing betas to most efficiently reach consumers.”
—Product Strategy Manager
“Being trusted to develop and optimize our partners’ campaigns in-flight makes me feel like a valued member of both teams – CMX and our partners.”
—Partner Manager
“Offering our advertisers easy ways to get started on our platform options - self-service and managed services - though a consultative approach makes the CMX/brand relationship a true partnership.”
—Partner Manager
“CMX and the brands we work with have wellness at their core — helping to drive that shared vision as the leading health and wellness focused retail media network is very rewarding! ”
—Marketing Strategist
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We collaborate with you to unlock the full potential of our one-of-a-kind health and wellness dataset, empowering you to achieve your strategic objectives.
