CMX turns real shopper loyalty data into measurable brand impact
CVS Media Exchange® (CMX®) creates meaningful connections between brands and shoppers at CVS® — the #1 trusted retail pharmacy. Powered by first-party data from over 90 million addressable ExtraCare® members, we utilize predictive shopper insights to drive personalized, one-to-one interactions that shape how consumers engage with essential brands.
Through hyper-relevant omnichannel engagement, CMX offers flexible, managed, and self-service campaign solutions that bridge digital and in-store activations — all while closing the loop on reporting and measurement.
With local reach at national scale, customers come to CVS for everyday items that make their lives healthier, happier, and more productive. By partnering with CMX, brands can reach our most loyal, valuable shoppers — advancing your brand’s health while supporting our customers on their wellness journeys.
Working with CMX
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We unlock the power of partnership
Our collaboration begins with jointly setting goals and objectives to enable successful, measurable results.
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We identify potential
We help you discover the best-suited audiences and their preferred ways of engaging with your brand.
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We decode the data
With the longest-standing loyalty program in the health and wellness space, we enable your brand to leverage our exclusive ExtraCare® data of over 90M+ members for strong targeting.
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We adapt in real time
Continuous optimization keeps your campaign focused, relevant and profitable.
CMX Careers
Bring your heart to CVS Media Exchange®. We’re dedicated to driving measurable results for our partners and we’re growing fast. Be a part of CVS Health’s commitment to making wellness more personal, convenient and affordable for all.
“I love having a real impact on a brand's business, like recommending new ad channels to test in their media plans that not only have a positive impact on sales but also deliver valuable insights.”
—Account Manager
“I enjoy analyzing our deep ExtraCare loyalty card data to create custom audiences most likely to respond to a brand’s campaign."
—Audience & Analytics Manager
“Being able to shape retail media measurement standards allows me to make a giant impact in our industry. I am proud that CMX is leading the way!”
—Business Intelligence Manager
“I’m empowered to drive innovation, like building the next generation of media platforms and testing betas to most efficiently reach consumers.”
—Product Strategy Manager
“Being trusted to develop and optimize our partners’ campaigns in-flight makes me feel like a valued member of both teams – CMX and our partners.”
—Partner Manager
“Offering our advertisers easy ways to get started on our platform options - self-service and managed services - though a consultative approach makes the CMX/brand relationship a true partnership.”
—Partner Manager
“CMX and the brands we work with have wellness at their core — helping to drive that shared vision as the leading health and wellness focused retail media network is very rewarding! ”
—Marketing Strategist
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We collaborate with you to unlock the full potential of our one-of-a-kind health and wellness dataset, empowering you to achieve your strategic objectives.
