Partner with CMX™ to identify the best audience mix to reach your desired customer. We’ll work with you to create bespoke audiences to support everything from product launches to growing incremental sales.
ExtraCare®: embedded in their everyday
of equity. ExtraCare is consistently ranked as customers’ favorite loyalty program.
Average number of categories purchased by ExtraCare members in 2022.
CVS Pharmacy sales are made by ExtraCare members.
CVS Pharmacy® online sales are made by ExtraCare members.
Turn our deep insights into your bespoke audiences
purchase general merchandise and consumables
CVS Pharmacy is their go-to retailer for everyday items. Tap into our broadest customer base — primed for tailored audiences.
purchase beauty or personal care categories
56M+ of our ExtraCare shoppers are beauty and personal care enthusiasts, presenting a golden opportunity for your brand to forge data-backed connections.
purchase consumer health care categories
Our deep pool of data uniquely positions us to comprehend the shopping patterns of health and wellness consumers. We’re ready to put that knowledge to work for you.
Find them. Reach them. Delight them.
Our case studies:
see CMX in action
Dive into real-world examples with our insightful case studies.