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Real people, real purchases

With loyalty data from over 90 million addressable shoppers, we have a deep understanding of shopping behavior, both in-store and online. We help you uncover what drives their purchase decisions so your brand can connect with verified shoppers throughout the path to purchase, building lasting brand loyalty.

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The power of ExtraCare®

90M+

addressable members

ExtraCare® is consistently ranked as customers’ favorite loyalty program.

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77%

of CVS sales are made by ExtraCare members^*

90%

of CVS® online sales are made by ExtraCare® members^*

10

categories purchased on average by ExtraCare® members^*

ExtraCare® is retail’s most trusted, leading loyalty program with 25+ years of equity and an average membership tenure of 10 years.

Partner with our team of experts to build audience recommendations that match your brand to verified CVS shoppers with accuracy.

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Dive into real-world examples with our insightful case studies. 

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We create custom plans for non-linear customer journeys

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_{^*CVS Internal Data 2025}