Unlock beauty’s most epic sales moment — only through CMX^®

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From stock-ups to sales, fall delivers big results for brands

Learn how CMX^® tentpoles can transform peak shopper traffic and seasonal promotions into standout results for your brand.

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Join the conversation that’s driving conversions with CMX + Reddit

Shoppers turn to Reddit as the #1 platform for product discovery. With CMX, your brand can now connect to real health and wellness conversations — with sales attribution measurement available on the platform for the first time.

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Unlock tentpole power with the new CMX Co-Branded Dashboard

CMX tentpoles amplify the year’s biggest shopping events at CVS®. Now, the CMX Co-Branded Dashboard puts key campaign insights at your fingertips to measure their impact and elevate your brand’s seasonal strategy.

Case Study

CMX delivered epic results during the leading beauty and personal care event at CVS

Through ExtraCare insights and exclusive front store placements, CMX drove big results for brands at the CVS Epic Beauty Sale. Dive into the full case study and learn how to capture the next opportunity.


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Celebrating 5 years of real shopper data delivering real brand wins

As CMX® turns 5, explore the strategies that have powered thousands of campaigns, delivered billions of impressions and drove incredible results for brands like yours — plus a preview of our exciting next chapter.

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Maximize seasonal sales with the CMX Cough, Cold and Flu Tentpole

Last season, 67% of cough remedy sales came from ExtraCare® members. Discover the shopper behaviors shaping sales this CCF season and how your brand can seize the next wave of demand.

Case Study

CMX transformed Dove’s brand equity into a conversion catalyst

Go inside the seamless omnichannel activation that connected Dove’s Real Beauty campaign to CVS® customers, delivering 51% new brand buyers — and learn how to replicate its success for your brand.

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Make the holidays your brand's season with CMX®

This holiday season, value and convenience are driving shopping behavior — creating the perfect opportunity for brands to capitalize at CVS®.

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Own the spooky season and the sales that come with it

CMX connects your brand to high-intent ExtraCare members spending across a full weekend of Halloween celebrations.

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Cannes 2025 wrap-up: Co-creating the future of retail media

During the Cannes Lions Festival of Creativity, CMX® joined fellow marketers, media experts, creatives and adtech experts to share our latest news and collaborate on retail media’s next chapter — rooted in insight and innovation.

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Your winter moment to win big with whole-body skin care

Explore the CMX campaign that brought oral care and cosmetics together to drive sales for two leading brands.

Case Study

CMX® turned shopper wait time into winning brand moments

Two leading skin care brands set out to maximize reach as seasonal demand peaked. CMX activated Waiting Area Screens to boost visibility, increase brand share at CVS® and attract new buyers during a key sales season.

Case Study

Turning in-store browsers into new brand buyers 

Discover how CMX drove impulse purchases for a premium beverage brand with in-store Digital Trendcaps.

Case Study

CMX insights sparked a major multi-brand win

Explore the CMX campaign that brought oral care and cosmetics together to drive sales for two leading brands.

Case Study

CMX® worked with Hallmark & Pinterest on the “Every Day” campaign to drive year-round greeting card sales

Learn how CMX turned seasonal moments into year round momentum.

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Meet shoppers when their new routines take hold

Fall routines are full of high-intent moments — discover how to show up where and when it counts.

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Own the spotlight with Sponsored Brand ads

Learn how you can win visibility where it matters most with Sponsored Brand ads’ conquesting and premium placement capabilities.

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Spring could mean a spike in sales for your brand

See how your brand can show up in shoppers’ spring wellness journeys with insights to help you plan your spring campaign.


Hub

Reach 60M+ women with data-backed wellness insights

Explore how your brand can play a key role for shoppers in our Women’s Wellness Hub.

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iROAS from CMX™

Get to know our best-in-class incrementality measurement and our latest metric available.

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Get in more baskets with in-store audio

New programmatic self-serve in-store audio allows your brand to capture shoppers' attention while they browse shelves in our 6,900 CVS stores.

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Want to deliver 2-5x higher ROAS?

Stay top of mind from consideration to checkout with CMX tentpole campaigns.

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CES 2025 Recap: Explore CMX’s plan to shape the future of retail media

Explore how our initiatives are leading the way to empower brands, enhance shopper experiences and drive measurable growth in our CES Wrap-Up.

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Introducing our new Sponsored Product tool

With the new CMX Private Marketplace™, it's easier than ever to capture high-intent shoppers at the digital shelf.

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Reach shoppers as they set wellness goals in the new year

CVS® makes wellness shopping more convenient, CMX™ makes brand discovery more seamless. With over 5 million interactions daily at more than 9,000 stores across the nation, we turn consumer data into targeted insights to help you reach new and renewed brand buyers.

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CMX Programmatic Self-Service harnesses the power of flexibility and control

We discovered the top supplier concerns — flexibility, visibility and agility — and answered with solutions.

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Beyond loyalty points: What attracts consumers to revenue-driving loyalty programs?

Discover key insights from the study, along with their implications for retail media networks.

Case Study

Mars

MARS® sweetened the holidays for 
new buyers.

Case Study

Eucerin

Eucerin® reactivated lapsed customers 
with a custom campaign.

Case Study

January Wellness

A cohesive approach for January Wellness that drove sales for an entire category.

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Connect to consumers across digital & physical campaigns

Learn how to optimize your brand’s media mix in order to reach consumers at every point along their path to purchase.

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Spread moments of joy for your brand this season with CMX™

Reach millions of ExtraCare® shoppers and help them wrap up their holiday season with your brand.

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Trust and transparency: The secrets to retail media success

Here are 5 key questions to ask your RMN to set your campaigns up for success.