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Reach ExtraCare® members across the web to drive sales

Attract new-to-brand consumers, boost revenue and increase brand equity with programmatic display advertising.

  • 139M+
    monthly visits® and the CVS Pharmacy® app are go-to destinations for health and wellness shoppers.*

  • 85%

    of CVS Pharmacy ecommerce sales are made by ExtraCare members.*

  • 52%

    of customers buy in-store within 48 hours of engaging onsite.*

*CVS Internal Data 2022 & 2023 and the CVS Pharmacy app

Deliver your products to health, wellness and beauty shoppers when they need them most. Run of site visibility, plus a native look and feel seamlessly integrate into the shopping experience.        

  • 7.5M app-driven front store visits each month**
  • 34% sales lift for CMX™ sponsored product campaigns**

**CVS Internal Sales Data 2023

Maximize your reach

Deals and rewards / Send to Card™
Attract offer-seeking ExtraCare members.

Order tracking
Target high-intent, post-purchase shoppers.

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Onsite & Optimized Placements

Go beyond display ads with more immersive brand experiences at homepage
Access to 153M annual users.

Customized landing page
Excite consumers by highlighting product launches and co-branded partnerships.

Product listing page
Showcase your product assortment.

Brand shop page
Increase conversion with an optimized, always-on storefront.

Programmatic Offsite Display

Deliver your message to ExtraCare members on premium websites and beyond with campaigns that reach people where they love to browse online. 

Premium Publishers
CMX campaigns on premium sites get 1.6x ROAS*** compared to ads on general browsing sites.

Get preferred access to popular health & wellness-focused sites such as WebMD, Everyday Health, and more.

Plus you can reach engaged customers from news and lifestyle publishers such as The New York Times, The Weather Channel, Buzzfeed, Hearst Media, and more.


***CMX Internal Data, Sept-Dec. 2023. Not a guarantee of campaign performance.

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Let’s build a successful campaign together 

With our expertise and your vision, we’ll construct a campaign that brings your goals to fruition and beyond. 

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Your brand. Our creative experts.

Partner with CMX and you can access Heart Haus, our award-winning in-house team of creatives. From end-to-end to tactical support, we collaborate with you to deliver the perfect creative for any campaign.  

Amplify your growth with CMX