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Reach ExtraCare® members across the web to drive sales

Attract new-to-brand consumers, boost revenue and increase brand equity with programmatic display advertising.

A laptop showing an ad featured on CVS.com.

  • 139M+
     monthly visits

    CVS.com® and the CVS Pharmacy® App are go-to destinations for health and wellness shoppers.*

  • 85%

    of CVS Pharmacy  ecommerce sales are made by ExtraCare members.*

  • 52%

    of customers buy in store within 48 hours of engaging onsite.*

CVS.com and the CVS Pharmacy App

Maximize product visibility to health, wellness and beauty shoppers where and when they are most likely to engage. Run of site visibility, plus a native look and feel seamlessly integrate your brand into the CVS shopping experience.

  • 7.5M app-driven front store visits each month**
  • Up to 88% ExtraCare authentication rate on CVS.com**

Maximize your reach

  • CVS.com homepage – boost brand awareness with 153M+ annual users
  • Deals & Rewards/Send to Card™ – attract deal-seeking, high-fidelty ExtraCare members
  • Order tracking – target millions of high-intent, post-purchase users
  • Digital circular – get your brand in front of shoppers browsing CVS weekly deals and rewards
A smartphone showing an ad in the CVS Health app.
A smartphone showing a customized landing page.

Onsite & Optimized Placements

Go beyond display ads with more immersive brand experiences on CVS.com.

Customized landing page
Excite consumers with product launches & co-branded partnerships.

Product listing page
Increase visibility across your product portfolio.

Brand shop page
Attract shoppers with an SEO-optimized, always-on storefront.

Programmatic Offsite Display

Deliver your message to ExtraCare members on premium websites and beyond with campaigns that reach people where they love to browse online.

Premium Publishers
CMX campaigns on premium sites get 1.6x ROAS*** compared to ads on general browsing sites.

Get preferred access to popular health & wellness-focused sites such as Shape, Healthline and more.

Plus you can reach engaged customers from news and lifestyle publishers such as The New York Times, The Weather Channel, Buzzfeed, Hearst Media and more.

A laptop with CMX campaign ads on an external website

Now available on 75+ premium publishers including:

Amplify your growth with CMX

Get started

Explore more

  • *CVS Internal Data 2022 & 2023

  • **CVS Internal Data 2022 & 2023

  • ***CMX Internal Data, Sept-Dec. 2023. Not a guarantee of campaign performance.