With health and wellness top of mind at the beginning of the new year, the January Wellness campaign showcased vitamin and supplement brands that helped inspire CVS® shoppers building their routine.
Participating brands expanded their reach resulting in a 4.7% incremental sales lift for the category.
incremental category sales lift
Multi-brand tentpole campaign focused on overall personal wellness resulted in a significant sales lift.
CMX and CVS Pharmacy combined wellness campaign efforts maximized audience reach.
Return on ad spend was 3x more than the average health care campaign.
CVS Tentpole partnership drives category sales
The integrated approach of January Wellness with CVS Pharmacy front store efforts combined with CMX media tapped into a seasonal theme that drove sales for an entire category.
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