As summer winds down, shopping habits change

CVS® shoppers are building bigger baskets with products that keep them on track with back-to-school prep, renewing self-care habits and everyday wellness.

Person brushing teeth while looking at phone

Back-to-routine buyers drive bigger baskets at CVS

We see over 20% growth in categories such as BPC and GM.¹

CVS supports shoppers’ daily routines from morning to night

Morning reset  

Self-care starts early. Personal cleansing sales are up 16% YoY and hair care sales are up 15%.¹

On-the-go essentials  

Convenience is key. Healthy snack sales are up 7% YoY and isotonics sales are up 9%.¹

Evening wellness  

Wind-down rituals are a priority. Hand and body care sales are up 11% YoY.¹

Father helping children with their backpacks

ExtraCare® members are highly engaged

73%

purchase healthy snacks regularly.¹
78%

choose personal cleansing products.¹
75%

shop for hand and body care items.¹

CMX® is your strategic partner for back to routine

With 9,000+ store locations, same-day delivery and an engaged loyalty base, CMX ensures your brand is part of the daily routine reset and connects with high-intent CVS shoppers at the right moment, in the right channel.

Let’s work together to create tailored strategies that drive success and set your brand apart.

Contact your partner manager today to get started.

Back to Insights Hub

_{¹Circana POS Data 1/1/2024–12/31/2024}