Here are just a few of the exciting announcements CMX shared at Cannes 2025:
CMX + Reddit
CMX launched a first-of-its-kind health and wellness retail media collaboration with Reddit, the #1 platform for product conversations. Bringing together insights from 90M+ addressable CVS® ExtraCare® members with Reddit’s interest-based, community-powered platform and 108M+ daily active unique visitors — this exciting collaboration enables brands to engage consumers during real, trusted conversations with attributed sales for the first time on Reddit.
“Retail media is perfectly positioned to really connect consumers across multiple platforms... the next phase of retail media involves co-creation and collaboration. We see a very unique opportunity here on being inserted into that conversation — more importantly, inserting the brands and advertisers that we’re working with into that [conversation].”
— Parbinder Dhariwal, VP, General Manager
Further enhancing in-store experiences
CMX is enhancing our in-store technology across more than 9,000 CVS store locations to connect brands with shoppers, boost engagement and improve product discovery. As a leader in retail media, CMX helped develop, and is the first to align with, the Interactive Advertising Bureau’s (IAB) In-Store Retail Media Measurement Standards, reinforcing our commitment to transparency and innovation in retail media.
“The future of in-store is localized inventory, where shoppers are regularly finding the products they love and discovering new ones, supported by in-store technology, which drives purchases, yielding more audience insights and even more refined campaigns.”
— Kristen DiCorleto, Head of Marketing
Measuring what matters most
Incrementality is the best way to evaluate the effectiveness of campaigns and CMX is the first health and wellness RMN to align with Interactive Advertising Bureau (IAB) standards for iROAS. In accordance with IAB standards, we use extremely balanced test vs control groups, removing bias inherent in other methods.
- Measure the true impact of ad spend
- Refine media strategies
- Drive sales based on actual observed outcomes, not predicted behaviors
“Measurement and transparency are key priorities for CMX and to deliver those we partner closely with the IAB, helping to develop and implement industry standards for attribution, incrementality and in-store measurement.”
— Melissa Gallo, Executive Director, Head of Client Success
