Case Study CMX® turned shopper wait time into winning brand moments

Two leading skin care brands set out to maximize reach as seasonal demand peaked. CMX activated Waiting Area Screens to boost visibility, increase brand share at CVS® and attract new buyers during a key sales season.

A CVS store featuring a waiting area screen

Objective

Amplify brand exposure when demand peaks

With January hand and body lotion sales up 34.6% YoY,* the brands partnered with CMX to reach high-intent shoppers and convert new brand buyers in store. 

Solution

A CMX in-store campaign that sparked in-aisle action

Strategic screen placement 

CMX activated Waiting Area Screens with contextually relevant messaging across 1,200 CVS stores to influence shoppers throughout their in-store journey.

Visibility where it counts 

Placement in high-dwell zones like the waiting area maximized ad exposure, boosting brand awareness just before shoppers browse, consider and buy. 

Reach all CVS customers

In-store targeting goes beyond our ExtraCare® audience, enabling the brands to engage all CVS shoppers and deliver a 4.46% sales lift.**

Person walking a CVS aisle swinging a CVS shopping basket.

Results

Captured share in a competitive category and attracted new brand buyers

2x

brand share increase

within the category**
59%

new brand buyers
$10+

ROAS***

Conclusion

CMX made the wait worthwhile for skin care brands

CMX delivered a high-impact campaign that enabled both brands to double their category share, acquire new buyers and turn idle time into in-store momentum. 

Ready to discover what CMX can do for your brand?

Reach out to your partner manager today.

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*January 2024 CVS Internal Data: 1/01/24-1/31/24.
**2024 CVS In-Store Campaign Data: Media-exposed category share of the brands’ Hand & Body Lotion category compared to the ExtraCare average during the campaign timeframe.
***2024 CVS In-Store Campaign Data: 1/15/24-2/11/24.