Case Study How CMX® inspired sales beyond the holidays

Through a strategic channel mix, new targeting approach, and clean room collaboration, CMX® engaged high-intent Hallmark shoppers and drove sales beyond seasonal peaks.

Objective

A person on a laptop browsing a Hallmark campaign on CVS.com

To amplify brand reach outside of key seasonal moments

CMX worked with Hallmark on the “Every Day” campaign to drive year-round greeting card sales through an always-on executional approach.

Solution

A curated media channel mix powered by total ExtraCare® audience insights and targeted Pinterest Interests behavioral layers.

A strategic media mix

Through Onsite Display, Offsite Premium Publishers and Pinterest, CMX engaged consumers at every stage of their shopping journey.
Loyalty member insights

With insights from 90M+ addressable ExtraCare members, the campaign strategically reached shoppers across Consumables, General Merchandise, Beauty, Personal Care and Consumer Health Care.
Pinterest Interests behavioral layers 

Pinterest Interests behavioral layers targeting based on curated interests, tastes and celebratory milestones unlocked niche audience segments with high purchase potential.

Trusted data transparency

Through clean room collaboration, CMX delivered closed-loop reporting, including attributed sales, to provide clear visibility.

Results

This methodical Q3 campaign drove a substantial week-over-week sales boost extending beyond seasonal moments and holiday peaks.

Reached the right shoppers

Nearly doubled targeting effectiveness^*

Sales skyrocketed

Doubled ROAS^*

Conclusion

Through this innovative targeting approach, CMX helped expand reach, engage high-intent shoppers and unlock new customers. This drove greeting card sales beyond seasonal moments and proved that meaningful connections can happen every day.

Ready to see what CMX can do for your next campaign?

Contact your partner manager today.

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_{^*CVS Media Exchange internal data, comparing results from Hallmark campaigns in Q2 and Q3 2024}