In the News

CVS launches new retail media ad partnership with Reddit 

Retail media is a daunting space for retailers as they keep up with the dual pressures of the pace of growth and relentless evolution. To rise above the competition, CVS is partnering with social platform Reddit to run pure play digital ad placements. 

Retail Brew

The Evolution of Retail Media Networks

This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). 

Medium

Advertisers Can Soon Target CVS Shoppers on Reddit 

CVS has struck a deal with Reddit to combine data from the retailer’s 90 million loyalty program members with Reddit’s 108 million daily active users, the companies announced at the Cannes Lions International Festival of Creativity festival.

Adweek

CMX aligns with IAB in-store guidelines to help elevate how shoppers connect with brands

This is another testament to the company’s industry leadership, ensuring partners have access to actionable insights, refined strategies and amplified product sales.

Chain Drug Review

CMX’s Melissa Gallo on the Future of Retail Media: 'Tailored Data, Transparent Measurement, Real Per

As the retail media industry evolves at breakneck speed, CVS Media Exchange (CMX) is doubling down on independence, data transparency and health-focused innovation to carve out a unique position among its peers. That’s the message from Melissa Gallo, head of client success at CMX, who says that while most brands juggle multiple media partners, CMX stands apart by offering clarity and specificity in a cluttered space.

BeetTV

CVS’s retail media boss wants to turn 9,000 stores into a data-driven media giant

Rather than flashy formats or scale, retail media’s future hinges on proving measurable business impact – an imperative that Parbinder Dhariwal and CVS Media Exchange are tackling head-on by making attribution, incrementality and transparency the core of their strategy.

The Drum

CVS Media Exchange Expands On-Site Solutions with Sponsored Brand Ads

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

Path to Purchase Institute

How retail media’s identity crisis is fueling a talent crunch

Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data.   

Digiday