In the News

CMX aligns with IAB in-store guidelines to help elevate how shoppers connect with brands

This is another testament to the company’s industry leadership, ensuring partners have access to actionable insights, refined strategies and amplified product sales.

Chain Drug Review

CMX’s Melissa Gallo on the Future of Retail Media: 'Tailored Data, Transparent Measurement, Real Per

As the retail media industry evolves at breakneck speed, CVS Media Exchange (CMX) is doubling down on independence, data transparency and health-focused innovation to carve out a unique position among its peers. That’s the message from Melissa Gallo, head of client success at CMX, who says that while most brands juggle multiple media partners, CMX stands apart by offering clarity and specificity in a cluttered space.

BeetTV

CVS’s retail media boss wants to turn 9,000 stores into a data-driven media giant

Rather than flashy formats or scale, retail media’s future hinges on proving measurable business impact – an imperative that Parbinder Dhariwal and CVS Media Exchange are tackling head-on by making attribution, incrementality and transparency the core of their strategy.

The Drum

CVS Media Exchange Expands On-Site Solutions with Sponsored Brand Ads

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

Path to Purchase Institute

New CVS Self-Serve Retail Media Offering Aims to Help Brands ‘Move at the Speed of Commerce’

CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk.

Retail TouchPoints

Inside CVS's Retail Media Ad Deal With The Trade Desk

CVS’s retail media network is turning on self-serve advertising for the first time through a deal with The Trade Desk, a move that brands have wanted so they could control ad campaigns and get more transparency, according to Parbinder Dhariwal, VP and general manager, CVS Media Exchange.

AdAge

Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.

Beyond The Shelf

CVS Media Exchange Moves to Standardize Metrics

CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.

Path To Purchase Institute

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Retailers are either beefin        g up their retail media networks or launching their own, as the retail media arms race continues to heat up and Google moves very slowly toward its third-party cookie apocalypse — giving retailers the opportunity to hock their first-party data in an attempt to fill Google’s cookie-sized hole. CVS is one such retailer.

Digiday

CMX aims to put IAB guidelines into place for attributed sales

CVS Media Exchange is the first health & wellness focused retail media network to measure and report attributed sales based on viewable impressions, a newly introduced retail media measurement guideline set by the Interactive Advertising Bureau (IAB).

Chain Drug Review