Maximize performance while minimizing media waste
In a crowded category, the brands needed to ensure messaging would reach the right shoppers — without oversaturating audiences or wasting impressions on those who had already converted.
Objective
Solution
Through real-time frequency capping and dynamic audience refreshing, CorIQ helped the brands:
Reduce media waste
by capping exposure across channels in real time
Remove converted customers
from the audience pool
Replenish with high-value ExtraCare® members
to maintain campaign momentum
The approach ensured that every impression worked harder, reaching the right audience at the right time with precision and purpose.
“In a highly fragmented industry, it’s critical to be intentional about balancing the right levers to meet our objectives, while always prioritizing relevance for our consumers. Excited that CMX is continuing to invest in their roadmap, and we look forward to continuing our partnership.”
— Kelly Shu, Director Omni and Shopper Marketing
Results
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+16%
-
+14%
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+15%
Conclusion
Smarter optimization. Stronger outcomes.
The CorIQ pilot campaign proved CMX is helping brands move beyond static planning and into real-time action — with live campaign signals that drive more agile audience decisions as performance evolves.
For brands looking to maximize their media impact and ensure every investment works harder, CorIQ offers a smarter, more responsive way to optimize in motion and turn real-time decisions into stronger results.
Ready to see what CorIQ can do for your brand?
Not a guarantee of campaign performance. Where permitted by law.
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* vs BAU campaigns, internal beta test, 1H25.
