Skip to main content
Contact Us

Front Entrance Screens Case Study With CMX®, a leading energy drink reached shoppers before they reached the aisle

What we know


You only get one chance to make a first impression. Within seconds of entering CVS®, shoppers are already deciding what deserves their attention — with 34% making impulse purchases during their trip.* That means the moment their trip starts, so does consideration. 

 

For a leading energy drink brand, CMX put that insight to work, using Front Entrance Screens to place bold, brand-forward creative first in sight and first in mind before shoppers ever reached the aisle. 

A front entrance screen inside a CVS store showing an energy drink can.

  • Objective

    • Inspire impulse purchases and new-to-brand buyers

  • Audience

    • High-intent shoppers entering the store

  • Channels

    • CMX In-Store

What we did

Put the brand first in sight

As the first touchpoint in-store, Front Entrance Screens gave the leading energy drink a bold, brand-forward introduction the moment shoppers arrived.

Influenced shoppers before baskets were built

Before shoppers reached the aisle, CMX put the product into the consideration set, shaping both planned and unplanned purchases.

Opened the door to the next purchase

With shoppers returning to the category regularly, each new-to-brand purchase gave the energy drink another opportunity to be chosen again on a future visit.

A person with a shopping basket walking in a CVS store aisle.

Results

33%

new-to-brand buyer rate*

 

$7.38

ROAS*

Conclusion

A strong first impression led to lasting results. 

By the time shoppers reached the aisle, CMX ensured the leading energy drink was already top of mind with shoppers. That early visibility translated into incremental trial — proving that showing up at the right moment can influence what brands get added to basket.

What first impression could your brand make with CMX? 



Reach out to the CMX team to discuss your next campaign.

CMX heart
Back to Insights Hub

Not a guarantee of campaign performance. Where permitted by law.

  • *CVS Internal Data: Understanding the CVS In-Store Shopping Experience Study, February 2023

  • *2026 CVS Internal Campaign Data: 4/13/2026–5/10/2026​.