Reach ExtraCare members in real gut support conversations to drive engagement and sales
The campaign set out to drive full-funnel impact for Haleon by engaging ExtraCare members in high-intent Reddit communities — while proving that building upper-funnel relevance directly contributes to lower-funnel conversions.
A closed beta collaboration that drove brand impact on a rapidly growing social platform through:
With a 2x higher CTR than the next top-performing channel, the partnership drove engagement in the social moments that mattered — leading to verified performance and powerful results for Haleon brands.
“By pairing CMX purchase-based precision targeting with Reddit’s trusted, community‑driven environment, we were able to align with authentic conversations and translate them into measurable impact — a true demonstration of the power of meeting shoppers during high-intent moments.”
— Haleon Team
Conclusion
A powerful model for real engagement in real social moments that delivered real results for Haleon
Through this breakthrough CMX campaign, Haleon was able to successfuly reach shoppers in the real conversations that shape purchase behavior — validating a scalable approach for meaningful social engagement and proving the impact of this industry-leading collaboration.
Bring your brand into the conversation
1Where applicable by law
2Reddit custom survey U.S.
3Not a guarantee of campaign performance
4CMX Campaign Performance Report 2023–2025
5 Circana ExtraCare Loyalty data 2024–2025
