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Lindt Rest of Market Case Study CMX® helped LINDOR win more of Valentine’s Day at CVS® and beyond

What we know


Valentine’s Day is one of chocolate’s biggest moments, but sales don’t happen at just one retailer.


Exclusive access to ExtraCare® audiences helped CMX influence shoppers’ chocolate choices. Then, Rest of Market (ROM) insights measured by Circana proved the sales and share gains across the total market to reveal even more of what LINDOR’s investment delivered.

A smartphone with a CVS sponsored ad for Lindor on a webpage. Chocolate hearts.

  • Objective

    • Drive incremental sales and win category share
    • Measure campaign impact at CVS and across the broader market

  • Audience

    • LINDOR buyers
    • High-value candy shoppers

  • Channels

    • Onsite and offsite display
    • Premium offsite

What we did

ExtraCare insights revealed how to win Valentine’s Day

Valentine’s Day essentials account for 55% of total CVS sales.* Our ExtraCare insights helped CMX understand the shoppers behind that demand — and where LINDOR could fit into their holiday plans.

Precision targeting put LINDOR into the moment of choice

1:1 precision targeting put LINDOR in front of the right shoppers as they decided which chocolate to bring home for the holiday.

CMX influenced purchases across the total market — and proved the impact

A shopper reached through CMX could choose LINDOR at CVS or at another retailer. ROM measurement captured those sales wherever they occurred and the category share Lindt gained from its biggest competitors.

Couple celebrating Valentine’s Day. Circana logo. CMX Heart. Lindor Chocolate.

Results

+8.9%

sales lift at CVS with 4.8% lift across rest of market*

 

46%

of share shift came from LINDOR’s biggest competitor brands*

63%

of all total incremental sales were driven by rest of market*

Conclusion

CMX delivered a major Valentine’s win — with even more to show for it

LINDOR grew sales at CVS and across other retailers, winning share from the competition along the way. ROM measurement brought that broader success into focus, proving out just how far their investment with CMX reached. 

What could CMX help your brand win — and prove — across the market?
Connect with CMX about your next campaign.

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Not a guarantee of performance. Where permitted by law.

  • *CVS Internal Data 2025.

  • *2026 CMX x Circana campaign performance data.