Maximize performance while minimizing media waste
In a crowded category, the brand needed to ensure its message reached the right shoppers — without oversaturating audiences or wasting impressions on those who had already converted.
Objective
Solution
By combining real-time frequency capping with dynamic audience refreshing, the brand was able to:
Reduce media waste
by capping exposure across channels in real time
Remove converted customers
from the audience pool
Replenish with high-value ExtraCare® members
to maintain campaign momentum
The approach ensured that every impression worked harder, reaching the right audience at the right time with precision and purpose.
Conclusion
The campaign proved the power of combining trusted first-party purchase data with intelligent automation to drive impact across the funnel
With access to over 90 million addressable ExtraCare members, CMX delivers unmatched scale and precision. And with 52% of CVS® shoppers discovering and trying new things while they shop,** the opportunity to influence behavior has never been greater.
When brands pair smarter strategy with smarter tools, better outcomes follow.
Ready to see what AI-powered optimization can do for your brand?
Connect with the CMX team to learn more.
Not a guarantee of campaign performance, where permitted by law.
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*vs BAU campaigns, Internal beta test, 1H25.
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**CVS Internal Data: Understanding the CVS In-Store Shopping Experience Study, February 2023.
