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Case Study CMX® placed brands front and center during fall’s leading wellness event

As consumers restocked fall health and wellness essentials at CVS®, the CMX Big Fall Wellness Tentpole drove an average 2.92% sales lift for participating brands, with top performers reaching up to 4.76%.*



 

Powered by ExtraCare® member insights, this high-impact campaign enabled CMX to help brands amplify fall promotions while strengthening visibility during the height of seasonal wellness demand.

Smartphone showing an ad for the Big Fall Wellness Sale.

Objective

Collage of a CVS basket, fall leaves, person drinking water, and smartphone with a Big Fall Wellness ad.

Drive incremental sales, attract new buyers and boost visibility

Brands partnered with CMX to reach new customers, amplify visibility and impact through alignment with a broader CVS front store campaign and capture peak fall wellness demand.

Solution

A high-impact, co-branded tentpole campaign powered by ExtraCare data

Data-driven customer targeting

With the Big Fall Wellness Sale driving a 68% increase in ExtraCare member shopping trips,** CMX used loyalty data insights to help brands reach new buyers and deliver incremental sales.

Seasonal alignment with front store activations

CMX amplified awareness of key front store promotions during a period of heightened engagement — with last season’s Big Fall Wellness Sale seeing a 124% lift on CVS.com®.**

Co-branded momentum & cross-category lift

Coordinated creative across paid and owned channels generated a powerful halo effect — driving 135M impressions** and positioning brands to tap into shared momentum across categories.

Person examining a product on an end cap display inside a CVS store.

Results

  • 10K+

    new-to-brand buyers across all brands*

  • 2.92%

    average sales lift

    with top performing participating brands reaching 4.76%*


  • $7.76

    average ROAS*


Conclusion

Brands that joined the CMX 2024 Big Fall Wellness Tentpole led the season

CMX helped brands amplify visibility and performance when wellness was top of mind for the consumer.

CMX Heart

Make your brand a part of the next big CMX moment

Contact the CMX Health and Wellness team to secure your spot in our upcoming campaigns.

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Not a guarantee of campaign performance, where permitted by law.

  • *CMX Campaign Performance Report 2024

  • **CVS Internal Data 2024