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Case Study CMX® converted browsers into buyers with in-store Digital Trendcaps

A premium beverage brand sought to increase impulse buys. To advance their goal, CMX activated in-store Digital Trendcaps — resulting in a substantial sales lift and new-to-brand buyers.

Two digital trendcaps promote nearby products.

Objective

A person is browsing products in an aisle with a nearby digital screen promoting those products.

Convert in-aisle attention into sales growth

With 84% of retail sales still happening in-store¹ — and 34% of CVS® shoppers making unplanned purchases* — the goal of the campaign was to influence behavior mid-journey and spark impulse buys.

Solution

A CMX in-store campaign built for in-the-moment engagement

Promotion-led creative

CMX launched one of the first Digital Trendcaps campaigns in CVS stores, leveraging promotional BOGO messaging to generate immediate action. 

Category insights

With one-third of CVS shoppers buying beverages** and CVS ranking #1 for basket share composition for this key category,*** CMX insights helped target a high-intent audience.

Prime drive aisle placement

Located strategically in drive aisles, the brand reached shoppers at the shelf — influencing last-minute adds and real-time basket building.

Results

Increased new-to-brand buyers and amplified sales volume

  • 61%

    new brand buyers†

  • 6.44%

    sales lift†

  • 34.4%

    higher YoY sales

    in digital trendcaps stores vs. all CVS stores††

Conclusion

CMX turned last-minute decisions into lasting results

 

CMX delivered a high-impact, in-store campaign that converted browsing into buying — helping drive impulse purchases, acquire new customers and boost sales. 

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  • 1March 2024 eMarketer, 5 charts on the importance of physical retail and improving the in-store experience.

  • *2023 CVS Internal Data: Understanding the CVS In-Store Shopping Experience Study, February 2023.

  • **2024 CVS Internal Data.

  • ***2023 CVS Internal Data: Amongst the top 10 food & drug mass retailers.

  • †2024 CVS In-Store Campaign Data: 12/01/24-12/31/24.

  • ††2024 Circana brand data that compares YoY sales trends for stores with Digital Trendcaps to YoY sales trends for all CVS stores: 12/01/24-12/31/24.