From day one, our vision has been clear: It’s not guessing, it’s data.
After 5 years of success, here’s how that foundation continues to deliver for brands:
1. Precision data — turning loyalty insights into measurable growth
The CMX platform is powered by one of the most valuable datasets in retail: real purchase behavior from more than 90 million addressable ExtraCare members.
Through a deep understanding of their preferences, purchase patterns and category interests, CMX delivers best-in-class targeting and measurement capabilities to build 1:1 customer interactions that deliver real results for your brand.
2. Transparent measurement — campaigns backed by proof, not promises
In a space where performance can be vague, we set a higher standard with IAB-aligned, transaction-level measurement based on actual purchases. CMX provides attribution and incremental impact — breaking campaigns down by channel, audience, device and SKU to give brands clarity, confidence and proof of performance.
It’s the kind of measurement that builds trust in your media spend, accelerates decision making and fuels brand growth.
3. Personalized impact — leveraging 1:1 connections with customers
Across health, consumables, beauty and more, personalization is everything. As a part of the CVS® ecosystem, CMX uses real shopper insights to deliver true 1:1 interactions at scale, reaching the right customer with the right message in the right moment.
Backed by a national footprint of over 9,000 CVS store locations, CMX delivers personalization that earns loyalty, sparks conversion and positions your brand as the choice shoppers trust.
4. Omnichannel strategy — connecting discovery to purchase
CMX keeps your brand present at every step of the customer journey. From digital inspiration to in-aisle activation, we bridge the gap — connecting online engagement to in-store conversion and reaching ~15 million monthly shoppers who browse online before buying in store.
With more than 2.5 million in-store and digital placements, we drive impact at every customer touchpoint so campaigns are positioned to reach and convert across the full spectrum of the customer experience.
5. Collaborative innovation — co-creating first-to-market opportunities
From pioneering predictive targeting models to launching first-of-its kind collaborations with industry leaders such as Reddit and Pinterest, CMX co-creates new solutions to meet continually evolving brand needs.
These first-to-market collaborations give brands early access to opportunities, including premium placements and exclusive new formats that reach shoppers where they are most engaged and ready to act.
What’s next for CMX? A new chapter of retail media is already here
The next five years will see CMX continue to lead as a complete omnichannel media platform — expanding premium inventory, deepening real-time insights and unlocking even more first-to-market collaborations.
We’ll keep setting the standard for what retail media can achieve while delivering sharper insights, stronger connections and measurable results. Because five years in, one thing is certain: CMX is more than a media partner — it’s a must-have for brands.
Ready to see where CMX can take your brand?