Turning conversations into conversions with CMX^® + Reddit

The collaboration with CMX offers closed-loop measurement and ExtraCare member precision targeting^* — a major advantage for advertisers. Thanks to this collaboration, brands can:

• Reach ExtraCare members in real time within trusted communities where purchase decisions are influenced by CMX-based targeting
• Tie engagement directly to sales with transparent, measurable attribution

“By integrating our loyalty insights with Reddit’s interest-based signals, we’re creating a truly differentiated channel for advertisers to drive outcomes with integrity.”

— Parbinder Dhariwal, VP & GM, CMX

Brands can reach ExtraCare members where they’re most engaged by utilizing a number of different tools, including:

• First-party loyalty data from CMX for unmatched targeting precision 
• Reddit community and keyword targeting to align with real-time conversations
• Non-disruptive ad formats including promoted posts and conversational ads

These tools enable brands to engage authentically and at scale in the real-time conversations that shape product discovery and drive purchase decisions.

Reddit is already the #1 platform for product conversations in health, wellness and beauty — making it a uniquely valuable space for brands to authentically reach consumers:

• 180M+ weekly active U.S. users engaging in real-time discussions¹
• 700+ health, wellness and beauty communities where consumers seek advice, compare products and share trusted recommendations¹
• 51% of all online product mentions occur on Reddit, fueling product discovery and purchase intent²

“Reddit is where high-intent shoppers come not just to browse, but to engage in real conversations, especially when it comes to health, wellness, and beauty,”

— Mike Romoff, Chief Revenue Officer at Reddit