Elevate brand visibility and unlock sales during a key seasonal period
Brands partnered with CMX to maximize exposure during the Spring Epic Beauty Sale™, drive incremental sales and secure added-value front store placements — available exclusively through CMX tentpoles at no additional cost.
A co-branded tentpole campaign rooted in ExtraCare insights
Data-driven targeting that grows reach
Leveraging powerful first-party insights, CMX connected brands with high-intent ExtraCare members — resulting in 277.3K+ new buyers across participating brands.**
Seasonal front store promotions and activations
Partnering with CMX gave brands the opportunity to amplify their exposure during the high-traffic, semi-annual CVS Epic Beauty Sale with additional in-store placements.
Co-branded creative and expanded exposure
A consistent creative strategy across CMX and CVS Pharmacy® created a positive halo effect for brands — with co-branded tentpole media delivering more efficient CPM and CPA.*
Conclusion
Season after season, CMX delivers powerful results for brands
By combining the precision of CMX media targeting solutions with the reach of CVS front store marketing, the CMX Spring Epic Beauty Tentpole drove brand visibility, new customer acquisition and significant sales impact throughout the season.
Now it’s your turn — partner with CMX to unlock your brand’s next opportunity.
Join CMX for our next epic sales moment.
Contact the CMX Beauty and Personal Care Team today.
* CVS Internal Data 2024 - 2025
** CMX Campaign Performance Report 2025
Not a guarantee of campaign performance.
