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Unlocking tentpole power — now with on-demand measurement

CMX® tentpole campaigns amplify the year’s biggest seasonal shopping events at CVS® — connecting your brands to consumers at peak purchase moments to expand reach, drive conversion, attract new customers and unlock added-value front store placements that maximize visibility and impact.


Now, there’s a smarter way to measure that impact. 

Introducing the CMX Co-Branded Campaign Dashboard 

The CMX Co-Branded Campaign Dashboard is a powerful new tool that gives brands on-demand access to performance insights from their tentpole media activations at CVS. The dashboard simplifies how marketers evaluate success, offering a clear view into metrics including: 

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Added-value impressions

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New-to-brand buyer acquisition 

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Attributed sales lift

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Basket size growth

Why tentpole campaigns matter 

CMX tentpole campaigns are already delivering impressive results. On average, brands participating in these activations see:
 

  • 40% more efficient CPMs than standard brand campaigns*
  • 50% of sale event buyers are new to brand**
  • 72% larger baskets when featured products are included*

These aren’t just numbers — they’re proof of performance. With the new dashboard, marketers can now track and analyze their strategies in real time, all in one place. 

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Actionable insights, smarter decisions 

Whether you’re planning your next back-to-school push, gearing up for the holiday shopping surge, or activating around the fall wellness season, the CMX Co-Branded Campaign Dashboard empowers your brand to:
 

  • Quantify media impact with precision 
  • Identify growth opportunities across buyer segments 
  • Plan for future campaigns based on real performance data 

It’s not just about visibility — it’s about accountability in your media strategy. 

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Ready to unlock the full impact of your tentpole campaigns?
Connect with your CMX partner manager today to access the CMX Co-Branded Campaign Dashboard and maximize your seasonal strategy.
 

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Not a guarantee of campaign performance, and where permitted by state and federal law disclaimers.

  • *CVS Internal Data 2024

  • **CVS Internal Data, total new-to-brand buyers 1H2024 tentpole campaign