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Drive wellness wins during cough, cold and flu season with CMX®

The CMX Cough, Cold and Flu Tentpole connects your brand to high-intent customers searching for solutions during peak cough, cold and flu season (CCF).

Woman sitting on a couch using tissues

Meet the moment when CCF strikes and demand spikes 

Last year’s prolonged CCF season boosted demand for remedies with CVS® emerging as the top destination for trusted relief. Partner with CMX to capture this demand through proven campaigns as peak illness season returns.

  • Icon of medicine

    40% of consumers choose OTC remedies at the first sign of symptoms.1

  • Icon of medicine bottle and calendar

    52% of consumers proactively stock up before CCF season begins.1

  • Icon of growth chart

    122% increase in search volume for CCF remedies in January.*

When cough, cold and flu hits, customers turn to CVS™

CMX connects your brand to our high-intent ExtraCare® members, who drive 67% of cough remedy sales — a 4% YoY increase.**
 

Woman holding phone and checking label on medicine bottle

CCF sales surge at CVS as customer demand climbs

CCF product sales grew 49% month-over-month from November to December — signaling sharp seasonal demand.*

Sales across the CCF category jumped 52% during this period with a 56% increase in units sold QoQ.*

62% of CVS customers prefer to purchase CCF products in store** — an opportunity for brands to meet customers at the moment of decision.

As CCF season sets in — CMX delivers results

The CMX Cough, Cold and Flu Tentpole unlocks a proven strategy for brands to reach ExtraCare members actively shopping for CCF remedies and solutions. Previous CMX tentpoles delivered:

  • 50%

    new-to-brand buyers

    per campaign***

  • 40%

    more efficient CPM

    then standard brand campaigns*

  • 71%

    larger baskets

    when featured products are included†

Maximize brand impact during the height of CCF season

Reach new buyers and drive conversions with the CMX Cough, Cold and Flu Tentpole.
Contact your partner manager today.  

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  • 1OTC Sales Statistics: Consumer Healthcare Products Association

  • *CVS Internal Data 2024

  • **CVS_Mood of the Month_Cold Cough Flu_November 2024

  • ***Total new-to-brand buyers 1H2024 tentpole campaigns

  • †CVS Internal Data 2024 Big Fall Wellness Sale

Not a guarantee of performance, where applicable by law.