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Seasonal stock up — epic sales

As the season shifts to fall, shoppers turn to CVS® for wellness essentials — with the previous year driving a +7% lift in ExtraCare® enrollments.* With CMX® tentpoles, your brand can tap into seasonal momentum across multiple high-traffic events powered by the year’s top promotions.

Three people jogging.

Driven by strong fall promotions, 3 in 4 shoppers choose CVS for personal care products*

As fall settles in, wellness leads the way at CVS. With immunizations further boosting shopper traffic, CMX activates seasonal momentum through a series of top performing campaigns.

  • +5.6%

    increase

    in CVS market share for beauty and +3.6% in personal care during last year’s Epic Beauty Sale event**

  • +31%

    YoY increase

    for SKUs featured in past Big Fall Wellness campaigns, while non-featured brands decreased 5% YoY***

  • 4 of 5

    top performing SKUs

    during the spring beauty event were brands partnered with CMX†

From self care to immunization, fall brings a surge of shoppers to CVS

 

With a +308.8% increase YoY in personal care curbside pickup purchases during back-to-school, tap into a proven demand for efficiency to boost sales*

 

Peak search volume for “CVS flu shot” in September and October drives in-store traffic1

Person shopping in Beauty aisle. Epic Beauty Sale logo.

CMX tentpoles unlock fall’s biggest brand opportunities — driving 72% larger baskets when featured products were included***

Previous events delivered ~50% new-to-brand buyers.†† The season of wellness is approaching — with 40% more efficient CPM than standard campaigns,* we can make your brand’s investment work harder this fall.

Contact your CMX partner manager to get started.

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  • *CVS Internal Data FY24.

  • **CVS Internal Data 2024 Fall Epic Beauty Sale.

  • ***CVS Internal Data 2024 Big Fall Wellness Sale.

  • 1Google trends. “Flu shot near me” and “CVS flu shot”. Accessed March 11, 2025.

  • †During the first two weeks. CVS Internal Data FY24.

  • ††Total new-to-brand buyers 1H2024 tentpole campaigns.