Turn Halloween traffic into sweet, cross-category wins

From candy to cosmetics to impulse buys, CMX® connects your brand to high-intent CVS® customers as they celebrate and spend across every moment of the year’s spookiest stretch.

A family happily prepares Halloween decorations

CVS is the Halloween hub for every type of celebration

With Halloween falling on a Friday this year, consumers are planning a full weekend of events — and turning to CVS for all their seasonal prep including candy, general merchandise, beauty products and celebration essentials for all ages.^{1, 2}

8 in 10

CVS customers purchased Halloween items last year^**
4%

increase YoY in total CVS store sales during the Halloween season^**
83%

of all Halloween drug store purchases happen at CVS^**

More traffic. More reach. More brand impact this Halloween.

1 in 5 CVS customers increase their number of visits during Halloween — boosting brand discovery and results.^*

Whether they prepare at home or are inspired in store

61% of in-store customers plan ahead for Halloween purchases^*
44% make impulse buys^*

CVS customers are spending more

CVS Halloween customers have a 45% higher spend vs. non-CVS Halloween customers^*

And buying a broader assortment of products

CVS customers add items from 7+ categories to their carts — expanding reach across the store^*

Halloween drives big results across candy, beauty and convenience

CVS candy sales peak

Halloween week was the #2 sales week for candy in 2024, up 12.5%.^**

Searches for “Halloween candy” peak the day before the holiday.^**
Customers go bold with beauty

The two weeks before Halloween drive top sales for lip, eye, lashes and accessories.^**

Nearly 1 in 4 customers buy their makeup products at CVS.^*
Convenience wins the season at CVS

BOPIS sales surged 134% YoY in GMC and 182% YoY in beauty and personal care.^*

CMX reaches high-intent ExtraCare members as they’re ready to spend

From candy to seasonal beauty and beyond, customers are saying yes to more this Halloween as CMX helps brands connect and convert.

Make the most of the Halloween season

Contact your CMX partner manager today.

Back to Insights Hub

¹Circana – Halloween Across Retail 2024
²Mintel – Non-Winter Holiday Shopping 2024
^*CVS Internal Research: 2024 Halloween Study
^**CVS Internal Data 2024