The countdown is on — win big this holiday with CMX®

The holidays are the #1 shopping moment of the year at CVS® and there’s still time for your brand to capitalize.

As ExtraCare® members turn to CVS for the convenience and value they rely on during the holidays — CMX helps your brand drive incremental sales and reach new buyers during the peak of seasonal spending.

CVS leads in convenience and value during the holidays

Driven by convenience and ExtraCare loyalty benefits, holiday consumers consistently choose CVS over the competition — creating a powerful opportunity for brands to connect across everyday essentials and seasonal must-haves.^*

Inside of a CVS store during the holidays

Customers come for convenience

Convenience is the #1 reason customers choose CVS for holiday shopping.^*

They’re maximizing their benefits

ExtraCare membership benefits are the #2 leading factor driving holiday trips to CVS.^*

And making CVS their holiday go-to

Nearly 1 in 4 of all candy, stocking stuffers, gift cards, holiday greeting cards, holiday photo and beauty purchases happen at CVS.^*

ExtraCare members are at the heart of holiday shopping at CVS

71%

of candy, gift card and greeting card sales

are made by ExtraCare members^**
2/3

of all CVS holiday purchases

come from ExtraCare members, with baskets 19% larger than the rest of the year^**
#1

sales month is December

for ExtraCare members across general merchandise and consumables at CVS^**

CMX gives your brand a direct line to our most valuable holiday customers

Deterministic audiences

with precision targeting to create 1:1 connections with high-intent ExtraCare members
Omnichannel media reach

to reach shoppers when and where they are most ready to act
New product capabilities

like influencer-driven creative to boost brand engagement

Brands that participated in the 2024 CMX Holiday Tentpole achieved:

~69% increase in new-to-brand buyers through co-branded creative and 3% lift in attributable sales for over half of brands.^***

There’s still time to win the holidays with CMX

Completed media briefs must be submitted at least four weeks prior to campaign launch. Reach out to your sales lead to secure your media placements and be the brand ExtraCare members choose this holiday.

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Not a guarantee of performance, where applicable by law.
^*CMX Custom Research: 2024 December Holiday Shopping Study.
^**CVS Internal Data 2024.
^***CVS Internal Tentpole Data: Holiday 2024.