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Tap into a $1B+ spring allergy retail moment1 with CMX®

Last year, CVS® saw a 29% surge in allergy product sales with an average 70% bigger basket size and 30% more repeat buys* —  driven by ExtraCare® members who shop more, spend more and return often.

 

Through precision targeting, deterministic ExtraCare member audiences and premium front store placements, CMX ensures your brand is positioned to capitalize on this season’s spring allergy sales surge.

Person sneezing into tissue among blooming trees in spring park. Icon of a flower.

As spring allergy season accelerates — your brand performance can too

  • Icon of a person sneezing.

    1 in 4 adults and 1 in 5 children experience seasonal allergies*

  • Icon of a member card.

    2/3 of ExtraCare members experienced 3 or more allergies during the spring season*

  • Icon of a receipt.

    11.3% of annual OTC allergy sales occurred in April alone*

Half of CVS shoppers buy allergy relief monthly* — CMX turns seasonal demand into sales impact

CMX helps participating brands achieve sustained performance throughout the season:

  • Omnichannel reach 

  • Premium front store placements

  • Exclusive access to deterministic ExtraCare audiences
     
Icon of medicine bottle with heart.

Spring allergy shoppers over-index in adjacent categories like pain relievers, cold remedies and vitamins.*

The 2024 CMX Spring Allergy Tentpole delivered proven results for brands

  • 33%

    average new-to-brand buyer rate*

  • ~4%

    average sales lift​* — double 2023 results

  • $9.53

    average campaign ROAS*

Plan your 2026 spring allergy activation now


Spring allergy season moves fast — and so do ExtraCare members. Secure your placement early to reach these valuable shoppers at scale through the CMX Spring Allergy Tentpole. 

Reach out to the CMX health and wellness team to secure your campaign package and make this spring allergy season your strongest sales moment yet. 

CMX Heart.
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Not a guarantee of performance, where applicable by law.