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CMX® makes summer sales shine brighter for brands

Summer is all about connection. From celebrations and travel to the spontaneous moments that drive the season’s biggest spending, CVS® is summer’s trusted destination for value and convenience.

 

Through a strategic CMX media mix and newly available CVS front store marketing placements — your brand can reach shoppers with confidence to deliver standout results all summer long.

Family enjoying time at the beach.

From headline holidays to backyard BBQs and everything in between — CVS is the trusted destination for summer essentials

CVS is a summer sales hot spot

↑ 3% YoY sales increase during summer — outpacing overall front store growth*

Bottle of sunscreen.
Icon of a laptop.

Digital sales heat up

  • CVS.com®: +25% YoY*
  • Sun care: +15% YoY*
  • Seasonal GM: +84% YoY*

Through ExtraCare® member insights, we know how summer baskets come together

Summer shoppers come to CVS for essentials like sun care then keep going — adding snacks, beverages and more as ExtraCare member baskets build far beyond the seasonal aisle.

  • Icon of a lotion bottle.

    When ExtraCare members buy sun care, they also buy:*
     

    Candy: 15% of the time


    Beverages: 11% of the time

  • Icon of a pretzel.

    When ExtraCare members buy snacks, they also buy:*
     

    Sun care: 15% of the time


    Cosmetics: 11% of the time

CVS is the #1 in dollar sales per buyer for sun care* — as summer sets off a wave of opportunities for brands 

  • Illustration of a water bottle.

    June is the #1 selling month for beverages with energy drinks increasing 11% YoY*

  • Illustration of a popsicle.

    Summer snacks surge +16.3% YoY for healthy snacks and +18% YoY for popsicles*

  • Illustration of a bottle of sunscreen.

    Baskets with sun care are 107% larger than the average basket size as after sun/burn sales increase 17% YoY in summer*

ExtraCare members are the shoppers behind summer’s hottest spend, accounting for the majority of seasonal purchases:  

  • Sun care: 71%*
  • Shaving: 70%*
  • Healthy snacks: 72%*
  • Ice cream: 62%*
  • Summer products: 72%*
An ExtraCare card and a pair of sunglasses.

CMX converts summer demand into powerful results 

 2025 CMX Summer Tentpole campaigns saw:​ 

  • $15.39

    average ROAS​**

  • 3.9%

    average sales lift​**

  • $81.63

    total average spend

    per media exposed buyer 
    (on associated SKUs)**

Catch the ExtraCare member sales wave with CMX
Meet shoppers with confidence and drive measurable results all summer long.

Contact the CMX seasonal team today.

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  • *CVS Internal Data 2025

  • **CMX Summer Tentpole Campaign Performance Report 2025

Not a guarantee of campaign performance.