Don’t miss out!

There’s still time to reach our custom audiences and drive sales with CMX™ during these top five seasonal opportunities.

Several smartphones displaying seasonal shopping pages from the CVS Pharmacy® app and CVS Facebook posts with Halloween, Christmas and wintertime shopping prompts with copy, “Top 5 seasonal activations”

Growing your brand at CVS Pharmacy® starts with knowing the consumer moments that matter to our 74M+ CVS ExtraCare® members. Stay top of mind this fall with shoppers during these key demand-driving occasions. Contact your partner manager now to activate a brand campaign.

#1 Back to routine

Go beyond pencils and notebooks as shoppers head to CVS^® to stock up and prepare for the upcoming school year. Back-to-school is the second largest retail holiday¹, with an accompanying surge in sales per trip across key categories.

¹_{2023 NRF data; NRF | Back to School}

What’s trending?

• General merchandise +9.1%

• Consumables +4.4%

• Beauty +3.6%

• Consumer health +2.7%

_{Source: 2023 CVS Internal Data YoY 08/01/23-9/30/2023}

A child wearing a backpack walking and holding an adult’s hand.

#2 Halloween

Shoppers are building bigger Halloween baskets at CVS, adding items from across the store aisles — from spooky seasonal decorations to party essentials like candy and cosmetics. Store sales increased 3% overall during Halloween week 2023.*

_{*Source: CVS Internal Data week ending 8/27/2023 – 10/31/2023 vs. same weeks YA}

Treat your brand to quick wins

• Cosmetics +30%*

• Skin care +12%*

• Candy +4%*

_{*Source: CVS Internal Data week ending 11/4/23}

A shopping aisle in CVS filled with Halloween products, including foil balloons, candy and decor.

#3 Cold & flu season

When the sniffles strike, consumers look to CVS for fast cough, cold and flu relief, shopping a wide assortment online or at one of our 9,000+ convenient store locations. Cold tablets, cough, cough drops, flu remedies, nasal/sinus, sore throat and facial tissue were #1 in sales during this season.*

Relief is a quick trip away

• 85% of Americans live within 10 miles of a CVS Pharmacy*

_{*Source: CVS Pharmacy Internal Data, 2023}

A man holding a CVS shopping basket and reaching for something on a top shelf next to a woman holding a smartphone.

#4 Skin care saviors

Dry weather or chilly temps mean shoppers are leveling up their skin care routines, stopping at CVS to try the latest beauty products and replenish their favorites. Consumers purchased more skin care products in Q4 2023 vs prior year.*

In high demand

• Cleansers

• Moisturizers

• Face masks

• Acne solutions

_{*Source: CVS Demand Space Trip Driver Q4}

A woman with her hair wrapped in a bath towel spreading lotion on her cheeks.

#5 Holiday

Shoppers choose CVS for all the little things they need to make their holiday celebrations special — from stocking stuffers and wrapping paper to beauty and décor. CVS shoppers purchased more holiday products at CVS than any other retailer in 2023.*

_{*Source: 2023 Custom Research “Seasonal Shopping: December Holidays”}

Brighten their baskets

• Nearly 8 out of 10 holiday trips are by ExtraCare members**

_{**Source: 2023 CVS Internal Data}