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Don’t miss out!

There’s still time to reach our custom audiences and drive sales with CMX™ during these top five seasonal opportunities.

Several smartphones displaying seasonal shopping pages from the CVS Pharmacy® app and CVS Facebook posts with Halloween, Christmas and wintertime shopping prompts with copy, “Top 5 seasonal activations”

Growing your brand at CVS Pharmacy® starts with knowing the consumer moments that matter to our 74M+ CVS ExtraCare® members. Stay top of mind this fall with shoppers during these key demand-driving occasions. Contact your partner manager now to activate a brand campaign.

#1 Back to routine

Go beyond pencils and notebooks as shoppers head to CVS® to stock up and prepare for the upcoming school year. Back-to-school is the second largest retail holiday1, with an accompanying surge in sales per trip across key categories.
 

What’s trending?
 

  • General merchandise +9.1%*
  • Consumables +4.4%*
  • Beauty +3.6%*
  • Consumer health +2.7%*
A child wearing a backpack walking and holding an adult’s hand.

#2 Halloween

Shoppers are building bigger Halloween baskets at CVS, adding items from across the store aisles — from spooky seasonal decorations to party essentials like candy and cosmetics. Store sales increased 3% overall during Halloween week 2023.2

 

Treat your brand to quick wins

 

  • Cosmetics +30%**
  • Skin care +12%**
  • Candy +4%**
A shopping aisle in CVS filled with Halloween products, including foil balloons, candy and decor.

#3 Cold & flu season

When the sniffles strike, consumers look to CVS for fast cough, cold and flu relief, shopping a wide assortment online or at one of our 9,000+ convenient store locations. Cold tablets, cough, cough drops, ​flu remedies, nasal/sinus, sore throat and facial tissue were #1 in sales during this season.3

 

Relief is a quick trip away

 

  • 85% of Americans live within 10 miles of a CVS Pharmacy3
Person reading a product label in a CVS store.

#4 Skin care saviors

Dry weather or chilly temps mean shoppers are leveling up their skin care routines, stopping at CVS to ​try the latest beauty products and replenish their favorites. Consumers purchased more skin care products in Q4 2023 ​vs prior year.4


In high demand

 

  • Cleansers
  • Moisturizers
  • Face masks
  • Acne solutions
A woman with her hair wrapped in a bath towel spreading lotion on her cheeks.

#5 Holiday

Shoppers choose CVS for all the little things they need to make their holiday celebrations special — from stocking stuffers and wrapping paper to beauty and décor. CVS shoppers purchased more holiday products at CVS than any other retailer in 2023.5

 

Brighten their baskets

 

  • Nearly 8 out of 10 holiday trips are by ExtraCare members***
Young girl wearing a reindeer antler headband and mom in matching green and white striped Christmas pajamas sitting around a decorated tree looking at a custom wooden block Christmas tree decoration that has a family portrait printed on it.
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  • 1 2023 NRF data; NRF | Back to School

  • * Source: 2023 CVS Internal Data YoY 08/01/23-9/30/2023

  • 2 Source: CVS Internal Data week ending 8/27/2023 – 10/31/2023 vs. same weeks YA

  • ** Source: CVS Internal Data week ending 11/4/23

  • 3 Source: CVS Pharmacy Internal Data, 2023

  • 4 Source: CVS Demand Space Trip Driver Q4

  • 5 Source: 2023 Custom Research “Seasonal Shopping: December Holidays”

  • *** Source: 2023 CVS Internal Data