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Your winter moment to win big with whole-body skin care

As skin care routines shift, CMX® connects brands to high-intent ExtraCare® members across multiple categories. From hydration to scalp care, customers are treating their whole body this winter, and they're doing it at CVS®.

Woman smiling outside in the snow

66% of consumers adjust their skin care routines based on season or climate,¹ and CVS is where they come to refresh

Dry skin and colder temps trigger real shifts in shopper behavior. In Q4, that means new needs and bigger baskets.

  • ExtraCare skin care customers spend up to 94% more when facial care is in their basket.*

  • Hand and body lotion sales see 19.2% YoY growth.*

  • 167 whole-body skin care products are sold every minute at CVS during peak winter months.**

     

CVS is where skin care routines reset — and brands benefit

With high-intent customers reimagining their whole-body skin care routines and restocking essentials, CVS is their trusted destination for winter care. 

It’s a replenishment mindset that drives growth

  • Q4 is the highest-grossing quarter for facial care and hand and body products.*
  • ExtraCare® members who shop skin care spend up to 113% more than the average customer.*
  • Skin care customers return to CVS every 27 days on average in Q4.*
A couple browsing the skin care aisle in CVS

Brands that show up with CMX see measurable lift

Whether you’re aiming to convert loyal ExtraCare members or acquire new customers, the Winter Healthy Skin CMX Tentpole gives your brand an edge.

  • 50%

    of sale event buyers

    are new to brand.2


  • 40%

    more efficient CPM

    than standard brand campaigns.*


  • 72%

    larger baskets

    when featured products are included.***

Don’t miss our first-ever Winter Healthy Skin CMX Tentpole

Contact your CMX partner manager today to lock in your spot and win with winter’s most powerful skin care moment.

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  • 1 Kantar Profiles/Mintel, January 2025

  • 2 Total new-to-brand buyers 1H2024 tentpole campaigns

  • * CVS Internal Data 2024

  • ** CVS Internal Data Total Unit Sales Oct. – Dec. 2024 Facial Care, Acne/HSC, Hand & Body vs. 132,479 minutes

  • *** CVS Internal Data 2024 Big Fall Wellness Sale