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Your brand’s year is won in January. And January is won at CVS®.

CVS shoppers start January with a promise to improve their their well-being. Eat healthier. Build a better routine. Take better care of themselves and their families. Following through on those promises means finding the right products to help them achieve their goals.

With CMX®, those New Year’s resolutions can become far more than a January sales opportunity. They can become the start of a lasting relationship between shoppers and your brand.

 

CVS Pharmacy wellness ad displayed on a smart phone.

Fresh starts begin at CVS — the #1 health and wellness destination

 

A commitment to wellness changes what goes on the shopping list. A new health routine brings new products into consideration. At CVS, those intentions become missions as first-party insights reveal exactly what our ExtraCare® shoppers have in mind:

 

  • 93% consider CVS for health and wellness*
  • 81% plan to eat healthier*
  • 62% plan to take vitamins and supplements*

As their resolutions begin taking shape in the CVS basket, your brand has an opportunity to become a part of the routines our shoppers are building. 

Calendar with a heart and a checkmark.

Win their choice now. Become the brand they come back for. 

 

Once those products come home, the basket still has room to grow. A brand that helps shoppers achieve their January goals can earn an ongoing place in their year-long routines — and on the shopping lists that keep bringing them back to CVS. 

 

  • 1 in 3 shoppers repurchase top brands within 90 days*
  • 18 repeat trips a year, on average, among our Extra Extra Big Deal shoppers*

When you win the first basket, you earn more than January sales. You earn a habit that fills the cart all year long.

 

Upward-trending chart with a heart.

Make their year of wellness a year of choosing your brand

ExtraCare insights reveal who is actively exploring and purchasing across wellness brands, while omnichannel media keeps your brand present and reengages shoppers when they’re ready to buy again

  • Icon of phone with heart.

    Inspire their first steps toward new resolutions

    Social media introduces your brand as shoppers explore what a healthier year could look like — and the products that could help them get there.

  • Icon of task list with checkmarks.

    Become part of their year-long plan

    Offsite and onsite display keeps your brand in consideration as shoppers decide what they need for their new routines and what will make their final shopping list.

  • Icon of a receipt.

    Win their purchase and earn the next one

    Bring your brand into the final moment of decision and reengage shoppers when they’re ready to buy again. 


Their January fresh start can become your brand’s head start

January is when shoppers are deciding what they want to achieve, how they’ll care for themselves in the new year and which brands will help them get there. CMX Winter Recharge is your opportunity to earn a place in the routines our CVS shoppers are building — and turn those new habits into repeat purchases and lasting value for your brand. 

CVS owns the Winter Recharge moment. 
With CMX, make it the moment they choose your brand.

Contact CMX to join the Winter Recharge campaign.

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Not a guarantee of performance. Where permitted by law. 

  • *New Year Health & Wellness ExtraCare Member Survey, June 2026

  • *Internal CVS Data, 2025-2026 CCF Campaign Performance Results

  • *Internal CVS Data 2024-2026