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How CMX® helped ZYRTEC® engage consumers beyond traditional advertising

Every sponsorship creates an opportunity to reach consumers — but the best ones create opportunities to engage them. In fact, 85% of consumers are more likely to make a purchase after participating in an experiential event.*


As the official allergy relief sponsor of the PGA TOUR®, ZYRTEC® partnered with CMX to extend its RBC Heritage presence beyond the course. The result was an experiential activation at a nearby CVS® location that connected brand engagement with real shopping behavior.

A person putts on a small green at an outdoor promotional event by CMX for ZYRTEC® allergy relief. CMX Heart and ZYRTEC® logo.

Beyond the course  

During peak allergy season, ZYRTEC® extended its tournament presence to a CVS Pharmacy® adjacent to the RBC Heritage, creating the event's unofficial “19th hole.”


Visitors could play mini golf, interact with the brand, receive promotional offers and explore ZYRTEC® in a setting that felt timely, useful and relevant. Every touchpoint was designed to make it easier for consumers to move from experiencing the brand to purchasing it.

Two people stand outside of a CVS at a promotional event ZYRTEC® allergy relief.

From awareness to action

The journey began before tournament weekend, with CMX media introducing ZYRTEC® as allergy season began.


At the event, that awareness became a hands-on brand experience. Just steps away, the activation continued inside the CVS footprint, where shoppers could learn more about ZYRTEC®, receive offers and purchase the product while allergy relief was top of mind.


Instead of treating media, sponsorship and retail as separate moments, the activation connected them into one continuous experience.

People high five after putting at an outdoor promotional event by CMX for ZYRTEC® allergy relief.

Results that mattered 

The activation engaged approximately 450 attendees, who spent an average of 10 minutes interacting with the experience. More than 3,300 branded giveaways helped extend the activation beyond the event itself.

Several photos of the outdoor promotional event by CMX for ZYRTEC® allergy relief.

Ready to create your next experiential event with CMX?

Whether you’re extending a sponsorship, launching a product or creating a seasonal campaign, CMX can help turn meaningful brand moments into measurable retail results.

Let’s talk about how your brand can activate experiential events with CMX.

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Not a guarantee of performance. Where permitted by law. 

  • *eMarketer. (2026, May 27). How brands build experiential activations that are both unexpected and repeatable.