Tap into a $1B+ spring allergy retail moment with CMX^®

Through precision targeting, deterministic ExtraCare member audiences and premium front store placements, CMX ensures your brand is positioned to capitalize on this season’s spring allergy sales surge.

New traditions, bigger baskets: Capture Easter demand with CMX®

This Easter, ExtraCare® members are shopping across categories as they enter the holiday season more value-driven than ever. With Easter week 2025 seeing a +8% increase in ExtraCare member trips,* CMX helps your brand meet the moment.

Unlock beauty’s most epic sales moment — only through CMX

As shoppers refresh their beauty routines, spring is prime time to reach high-intent ExtraCare members. Gain visibility at the CVS^® Epic Beauty Sale — available exclusively through CMX. Visit the Beauty Hub to learn how.

CMX and Reddit reveal bold new collaboration at Cannes 2025

Discover how CMX and Reddit are co-creating the next chapter of retail media through data and contextual commerce — plus in-store activations and key takeaways from Cannes 2025. 

New Winter Healthy Skin Tentpole connects brands with high-intent customers

See how CMX can unlock standout opportunities for your brand as winter seasonal needs shift and demand for whole-body skin care grows.

Meet shoppers when their new routines take hold

Fall routines are full of high-intent moments — discover how to show up where and when it counts.

Own the spotlight with Sponsored Brand ads

Learn how you can win visibility where it matters most with Sponsored Brand ads’ conquesting and premium placement capabilities.

Spring could mean a spike in sales for your brand

See how your brand can show up in shoppers’ spring wellness journeys with insights to help you plan your spring campaign.

Join the conversation that’s driving conversions with CMX + Reddit

Shoppers turn to Reddit as the #1 platform for product discovery. With CMX, your brand can now connect to real health and wellness conversations — with sales attribution measurement available on the platform for the first time.

Unlock tentpole power with the new CMX Co-Branded Dashboard

CMX tentpoles amplify the year’s biggest shopping events at CVS. Now, the CMX Co-Branded Dashboard puts key campaign insights at your fingertips to measure their impact and elevate your brand’s seasonal strategy.

From stock-ups to sales, fall delivers big results for brands

Learn how CMX tentpoles can transform peak shopper traffic and seasonal promotions into standout results for your brand.

Celebrating 5 years of real shopper data delivering real brand wins

As CMX turns 5, explore the strategies that have powered thousands of campaigns, delivered billions of impressions and drove incredible results for brands like yours — plus a preview of our exciting next chapter.

Maximize seasonal sales with the CMX Cough, Cold and Flu Tentpole

Last season, 67% of cough remedy sales came from ExtraCare members. Discover the shopper behaviors shaping sales this CCF season and how your brand can seize the next wave of demand.

Make the holidays your brand’s season with CMX®

This holiday season, value and convenience are driving shopping behavior — creating the perfect opportunity for brands to capitalize at CVS®.

Own the spooky season and the sales that come with it

CMX connects your brand to high-intent ExtraCare members spending across a full weekend of Halloween celebrations.

Reach 60M+ women with data-backed wellness insights

Explore how your brand can play a key role for shoppers in our Women’s Wellness Hub.

iROAS from CMX

Get to know our best-in-class incrementality measurement and our latest metric available.

Get in more baskets with in-store audio

New programmatic self-serve in-store audio allows your brand to capture shoppers' attention while they browse shelves in our 6,900 CVS stores.

Want to deliver 2-5x higher ROAS?

Stay top of mind from consideration to checkout with CMX tentpole campaigns.

CES 2025 Recap: Explore CMX’s plan to shape the future of retail media

Explore how our initiatives are leading the way to empower brands, enhance shopper experiences and drive measurable growth in our CES Wrap-Up.

Introducing our new Sponsored Product tool

With the new CMX Private Marketplace™, it's easier than ever to capture high-intent shoppers at the digital shelf.

Reach shoppers as they set wellness goals in the new year

CVS makes wellness shopping more convenient, CMX makes brand discovery more seamless. With over 5 million interactions daily at more than 9,000 stores across the nation, we turn consumer data into targeted insights to help you reach new and renewed brand buyers.

CMX Programmatic Self-Service harnesses the power of flexibility and control

We discovered the top supplier concerns — flexibility, visibility and agility — and answered with solutions.

Beyond loyalty points: What attracts consumers to revenue-driving loyalty programs?

Discover key insights from the study, along with their implications for retail media networks.

Connect to consumers across digital & physical campaigns

Learn how to optimize your brand’s media mix in order to reach consumers at every point along their path to purchase.

Spread moments of joy for your brand this season with CMX

Reach millions of ExtraCare shoppers and help them wrap up their holiday season with your brand.

Trust and transparency: The secrets to retail media success

Here are 5 key questions to ask your RMN to set your campaigns up for success.