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Introducing CorIQ™:
Built on ExtraCare®, engineered for results.

Advertisers are under pressure to make every dollar work harder — and prove it. That takes more than automation. It takes better intelligence. 

 

Enter CorIQ from CMX®, our new proprietary AI media platform built on the differentiators that define CMX: first-party ExtraCare loyalty data and a tech foundation that brings greater precision, performance and accountability to every campaign. 

CorIQ is here.

Built on real shopper behavior

From day one, the CMX advantage has always been ExtraCare — connecting real purchase behavior from 90M+ addressable ExtraCare members to measurable brand outcomes. That deterministic foundation gives CorIQ a smarter starting point grounded in real shopper behavior over modeled assumptions.  

With CorIQ, CMX can now move faster and optimize more intelligently so your campaigns can reach the right shoppers more efficiently, adapt in real time and deliver stronger business outcomes. 

A smarter path to performance 

CorIQ enhances insight-driven execution across the full campaign lifecycle:  

13% average ROAS improvement*

CorIQ delivers stronger brand outcomes that drives business forward.

50% faster media planning*

A quicker path to deeper insights means campaigns can move more efficiently from signal to strategy,

65% more efficient optimization*

By enabling more relevant, personalized consumer experiences, brands can connect more meaningfully.

This means less time manually managing campaigns — and more time shaping strategy, activating insights and improving performance for our brand partners. 

Person using a laptop.

Responsible AI at its core

Icon for AI.

CorIQ is powered by the broader CVS Health® commitment to the safe and responsible use of AI — focused on improving outcomes while maintaining transparency and human oversight. CorIQ is built on:

  • Deterministic first-party ExtraCare data
  • Closed-loop measurement tied to verified outcomes
  • Responsible AI with human oversight
  • The CVS Health enterprise AI foundation

Not just AI. Actionable and accountable AI.

A platform designed to evolve 

CorIQ is designed as a modular platform to evolve alongside CMX capabilities. As new innovations are introduced, from deeper personalization to expanded optimization, CorIQ will continue unlocking smarter, more efficient ways to drive growth for brands. 

This is what makes CorIQ so much more than an AI system. It’s a smarter, more adaptive engine with intelligence at its core — helping brands keep pace with change, deliver performance and move forward with greater clarity and confidence.

CMX Heart

Ready to see CorIQ in action?

See how CorIQ is already driving stronger ROAS, optimized performance and more personalized experiences for brands.

Read the CorlQ case study.

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Not a guarantee of campaign performance, where permitted by law.

  • *CVS Internal Data 2025